Market Research
Market Partners International has been a leader in conducting comprehensive and reliable market research for the publishing industry for nearly two decades.
Some of our past initiatives include:
Conducting an extensive survey of literary agents’ attitudes toward the web as a tool for authors and publishers through MPI subsidiary Publishing Trends
Creating a survey of market conditions for a private equity company interested in acquiring a publisher
Researching and negotiating copyright opportunities for a successful startup that offers students access to the digitized contents of libraries
Exploring opportunities in online syndication for a group of media companies
Analyzing the viability of a YA division at a large Canadian trade publisher. The division was established 1 year after findings were proposed
Performing a study of the changing religious market for a large book publisher, and assessing future opportunites
Investigating the health and wellness book market for two respected nonprofit associations.